Gentle essentials for the very beginning.
Soft clothing, feeding and sleep essentials for your little one. Each item is chosen with care and shipped from our home to yours.
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The collection
Prices in USD. Shipping and tax are confirmed with you before you pay.
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How ordering works
No accounts, no card details online. Just a quick text.
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1
Fill your bag
Pick your favorites and sizes, then tap Checkout and add your shipping address.
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2
Send it by text
Your order is written out for you. Just hit send. It comes straight to us.
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3
Approve and pay
We text back your total with shipping. Once you approve and pay, we pack and ship it.
Checked by hand
Every piece is inspected before it's wrapped and sent.
Kind to new skin
Soft, breathable fabrics and baby-safe materials.
Real people
Questions about sizing or gifts? Text us and a person replies.
Questions
How much is shipping?
Shipping depends on your address and order size, so we work it out for each order. After you send your order, we'll text you the exact total, including shipping and any sales tax. You only pay once you've approved it.
How do I pay?
After you approve your total, you can pay with Zelle, Venmo, Cash App or PayPal. We ship as soon as payment arrives.
How long does shipping take?
Orders ship within 1–2 business days and usually arrive 3–5 days later. We'll text you tracking once it's on its way.
Can I exchange a size?
Yes. Unused items with tags can be exchanged or returned within 14 days of delivery. Just text us. See our return policy.
Are your products safe for newborns?
We choose BPA-free, non-toxic and skin-friendly items, and each product page describes its materials. Please also read our safety tips.
Need a hand choosing?
We're happy to help with sizes, gifts and anything else.